During the month of September, maternal and child health organizations, communities, families and social service entities will be working together to commemorate National Infant Mortality Awareness Month and bring attention to this critical health issue. The infant mortality rate (6 in 1,000 live births) in the U.S. is one of the highest among developed nations. The rate is dismal and is not only higher compared to other countries, but our rates are increasing while theirs decrease. Additionally, health disparities within the U.S. linger with black babies dying at a rate more than twice that of their white counterparts regardless of socio-economic and educational levels.
One way that the National Healthy Mothers, Healthy Babies Coalition is working to address this critical issue is by getting more pregnant women and mothers connected to high-quality health information and health care. The text4baby program achieves this by sending free, accurate, and easy-to-understand health information via text message.
This month, in honor of National Infant Mortality Awareness Month, text4baby is also partnering with the National Healthy Start Association, U.S. Department of Health & Human Services’ Office of Minority Health, and Zeta Phi Beta Sorority, Inc on a contest to help more moms connect with text4baby’s quality information. Pregnant women and moms with infants under age one who sign up for text4baby between September 1 and September 30 will be entered to win a year’s supply of Johnson’s Baby products. Moms can enroll online, via Facebook or by texting BABY (or BEBE in Spanish) to 511411 and all enrollees who are still active as of 11:59pm EST on September 30 will be entered to win. For more information, see contest rules.
Text4baby was developed as a true public-private partnership in 2010 and more than 400,000 moms have enrolled since then. A program of the National Healthy Mothers, Healthy Babies Coalition and sponsored by Johnson & Johnson, text4baby is completely free to moms who sign up. To learn more about the program, visit www.text4baby.org.
Join HMHB and text4baby and help raise the awareness of infant mortality!!